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Finland's largest and most effortless

Emmy is Finland's largest online store for used brand-name clothing and a turnkey sales service. Send your items to Emmy, and we'll take care of the rest. Our expert staff inspects, prices, photographs, and lists the items for sale on your behalf. We also handle storage and marketing. Save time and effort!

Earn with your wardrobe.

The more valuable the product, the more profit you'll make. You can earn up to 80% of the product's resale price. Over 80% of products are sold within a 6-month sales period.

What can I put up for sale?

At Emmy, we sell branded clothing, accessories, and shoes for women, men, and children. We have over 10,000 brands in our selection. The list is continuously updated, and we accept new brands with good resell value for sale.

At Emmy, we only sell intact, clean, and high-quality branded products.

Rejected items are sent back to you for a shipping fee, or you can donate them to charity.

Still not sure what to send? - Seasons favorites

How much can I earn with Emmy?

Sale PriceYour SharePublication FeeTo Your Bank AccountEmmy Gift Card +20 %
400 €266,50 €-1 €265,50 €318,60 €
300 €196,50 €-1 €195,50 €234,60 €
200 €126,50 €-1 €125,50 €150,60 €
100 €56,50 €-1 €55,50 €66,60 €
50 €21,50 €-1 €20,50 €24,60 €
20 €6,50 €-1 €5,50 €6,60 €
9 €1 €-1 €0 € *0 € *
0 € *0-1 €-1 € *0 € *

The more valuable the product, the better the return you get. Check the table for the revenue we pay you for sold items. A publication fee is charged for items released for sale per product. The publication fee for adult products is €1, and for children's products, it's €0.50.

You can estimate the sales revenue from the product using the calculator. However, please note that the product's sales duration and possible discounts can lower the product's sale price.

The best return is achieved when you choose the Emmy gift card as your method of sales revenue payout. We offer a 20% bonus for sales revenues paid to the Emmy gift card: thus, for €100 in sales revenues, we credit €120 to your Emmy gift card. For our partners' gift cards, we pay an additional 10% bonus.

Sales revenues

You can get up to 70% of the sales price of your products!



Revenue is calculated from the actual sales price per product sold. We pay sales revenues once a month, generally on the last weekday of the month. Revenue of during month will be paid at the end of following month, e.g. product is sold in January, revenue is paid at the end of February. The delay in payments is due to the buyer's 14-day right of return and the time it takes to mail. If a product is returned, we will continue to sell it.

By choosing an Emmy gift card as your payment method, you will get a 20% additional profit! When you choose a gift card from our partners as your payment method, you will receive an additional 10% profit (see gift card partners). Additional profit is calculated from the balance of the accounting month.

Sales priceYour sharePublishing feeTo your bank accountTo Emmy gift card +20 %
400 €266,50 €-1 €265,50 €318,60 €
300 €196,50 €-1 €195,50 €234,60 €
200 €126,50 €-1 €125,50 €150,60 €
100 €56,50 €-1 €55,50 €66,60 €
50 €21,50 €-1 €20,50 €24,60 €
20 €6,50 €-1 €5,50 €6,60 €
9 €1 €-1 €0 € *0 € *
0 € *0-1 €-1 € *0 € *

Please note our full turn-key selling service is currently available in Finland and Estonia only. If You wish to sell from outside Finland or Estonia please contact our customer service.


Sales Revenue Calculator


You can estimate the sales revenue you will receive from a product using the calculator below. Please note, however, that the product's sales period and any discounts may reduce the product's sales price.

Price
Earnings: 0,00 €

Earnings from children's clothes

Earnings calculation
1.
50 % return on share exceeding 7 €
If your selling price is....
  • 7 €, you earn 0 €.
  • 30 €, you get a 50 % return on the part exceeding 7 €. So (30–7) x 50 % = 11,50 €.
  • 50 €, you get a 50 % return on the part exceeding 7 €. So (50–7) x 50 % = 21,50 €.
2.
70 % return on share exceeding 50 €
If your selling price is....
  • 50 €, you will get a return of 21,50 €. (see point 1.)
  • 100 €, you get a return of 21,50 € + 70 % on the part exceeding 50 €. So 21,50 € + (100–50) x 70 % = 56,50 €.
  • 400 €, you will get a return of 21,50 € + 70 % on the part exceeding 50 €. So 21,50 € + (400–50) x 70 % = 266,50 €.
3.
Minus 1 € for publishing and advertising
Finally, we deduct the publishing and marketing costs to get the final earnings. Publishing fee is 1 € for adults' clothes and 0.5 € for children's clothes.
4.
... take your earnings as a gift card and earn 20% more
If you cash out your earnings using an Emmy gift card, you'll earn 20% more.

Is the brand on Emmy's list?

Check Brand

Enter the brand name

Shipping to Emmy

What brands are accepted in Emmy?

Check if your item’s brand is accepted by typing it in the [brand search] field under What can you sell on Emmy section. If not, you can suggest it by emailing our customer service at info@emmy.fi.

What type of items are eligible?

Items are listed for sale online or in-store only if we believe they’ll sell.

Sellable item must be:

  • authentic and original
  • intact, clean, and in good condition
  • contemporary and in demand

We do not sell:

  • underwear
  • promotional or corporate-branded items
  • fur products
  • jewelry or watches
  • fast fashion or counterfeit products

Keep the sales season in mind to get the best return on your items!

Send 4 sales batches per year based on seasonal demand:

  • December–February: spring clothing
  • March–May: summer clothing
  • June–August: autumn clothing
  • September–November: winter clothing
How to pack your items?

Pack the products neatly in a durable bag or cardboard box. Make sure the packaging is made of transport-resistant material and is well sealed.

Additional tips for packaging products for sale:

  • Wash, iron, and fold clothes carefully
  • Pack shoes in a bag or original box
  • Place sunglasses in a protective case
  • Include receipts and authenticity certificates if available
How do I pack the products?

Pack the products either in a reusable bag or cardboard box, depending on the delivery method. Rule of thumb: use reusable bags for the Emmy sales box and cardboard boxes for Posti, Matkahuolto, or home pickup.

  • Remove stains, wash, and iron the products before packing
  • Pack the products as compactly and neatly as possible

Product-specific instructions:

  • Clothes: Roll them so they don't wrinkle during transport.
  • Sunglasses: Place them in their own cases and protect them well. Include the original purchase receipt or authenticity certificate if available.
  • Shoes: Either separate from other products or put them in a bag, after which you can put them in the same package with other products.
  • Bags: Pack in their own dust bags. Include the original purchase receipt or authenticity certificate if available.
What happens to the products once I have sent them to Emmy?
  1. Reception of the Sales Batch

You will receive an email notification when we have received your items. Your sales batch will be processed within an average of two weeks after receiving it.

  1. Processing of the Products

Emmy's expert staff will inspect, price, photograph, and create a sales listing on your behalf.

  1. Product Publication

Emmy publishes new products every Monday and Thursday. You will receive a notification via email when your product has been published on Emmy.fi.

  1. Sales Monitoring and Profit Settlement

The sales period for products is 6 months, and you can track sales through your own account. Sales proceeds are paid to you once a month, always at the end of the month following the sales day. For instance, sales made in January will be paid out at the end of February.

How are products inspected?

All items are inspected at our Lohja processing center to confirm that they are:

  • from an accepted brand
  • intact, clean, and in good condition
  • authentic and contemporary
How are rejected items handled?

Products that are rejected during inspection but are still usable are sent for recycling to our domestic partner or donated to charity. Unusable items are recycled as textile waste.


You can request rejected items to be returned for a service fee of €15.90. The return selection for rejected products is made via sales order.