About Emmy Clothing Company

Read the story behind Emmy

Read the story behind Emmy

More than an online flea market. More than a fashion webstore.

Emmy is a leading Nordic marketplace for pre-owned premium clothing. Every week, we add thousands of hand-inspected, authenticity-checked items from hundreds of high-quality brands. All items have been manually assessed, flaw-checked, photographed and carefully stored by us.

We offer a safe, fun & inspiring shopping experience where every item bought promotes re-use and slows down global warming caused by over-production.

Our most popular brands include Scandinavian standards such as COS, Filippa K, Marimekko, Sand and Tiger of Sweden, as well as global premiums such as Desigual, Gant, Jimmy Choo, Michael Kors, Mulberry, Superdry, Ted Baker, and many more. Check it out and get inspired!


Buying secondhand is safe, easy & fun.


We only sell quality brands, and items in good condition.


More than 80 000 pre-owned pearls & must-haves.

Peace of mind.

Shop the style you’ve always wanted while the earth smiles.

What’s our mission?

We want people to choose quality items that endure from user to another, are produced sustainably, and thus have resale value.

Why is it important?

This reduces the frequency of buying new, thus preserving the earth’s resources and decreasing pollution. Waste will also reduce as products’ life spans are extended.

How do we achieve it?

Emmy creates a well functioning market for pre-owned quality clothing. People demand brands that preserve their value at the expense of disposable fashion.

The story behind Emmy

Emmy Clothing Company is a Scandinavian company based in Lohja, Finland.

The idea was coined by Emmy's founders Hanna Autio & Markus Rautopuro, based on an aha-moment amid their busy everyday family lives. They found their wardrobes filled with valuable brand items that they no longer used. Buying and selling dozens of items at local flea markets, Facebook groups or online listings would be a daunting task with no guarantees of success.

Why wasn’t there a simple-to-use turnkey service that would do all the selling work for you, and offer a buying experience that’s more inspiring than all those fashion webstores selling new?

The rest is history.

How does it work?

As the seller, the only thing you need to do is to pack and send your items to us. We do everything else for you, from photographing & pricing, through storage & shipments, to handling returns & customer service. You get up to 80% of the sales earnings.**

** Note: we currently offer the selling service only in Finland & Estonia, but keep expanding fast. Join our mailing list to be among the first to hear about Emmy entering your country!

Why Emmy?

We believe buying & selling fashion needs to be safe, easy and inspiring. Try it out so you’ll know!

Explore our collections