Crush Collection

Support gender equality by buying clothing that carries meaning!

Emmy’s Crush Collection features unique power and trust garments from influential donors – branded items that carry a powerful message and story.

Buy good, do good: all proceeds from the Crush Collection go to charity to promote gender equality in working life. By purchasing a garment donated to Crush, you help support the Crush event and gender equality. Thank you for being part of the good!

Crush is a movement for change, aiming to make Finland the first country in the world where the gender gap is fully closed.

Crush culminates in an inspiring event on May 14, 2025, at the Helsinki Stock Exchange building, themed "rebel together". The event brings together changemakers and the loudest voices for equality in society.