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Emmy list of non-salable brands

In our experience, these brands sell poorly, have a low resale value, or are difficult to verify authenticity. List has been updated on 10.11.2021.

0-9: 101 Idees, 1982

A: Accessories, Accessorize, Aito, Alfani, Alley, Amisu, Angry Birds, Ann Christine, Ann Miller, Asos, Atlant, Atmosphere, Attitude

B: Babyboom, Baby Club, Barbie, Batistini, Beavers, Bershka, Bik Bok, Blanco, Blue Seven, Bluezoo, B.NC, Boohoo, Brandtex, Broadway, Bubbleroom, Busino, B&W

C: C&A, Calippo, Canda, C.a.n.d.a, Canelle, Carena, Carter's, CCDK, Cedar Wood State, Cellbes, Cheetah, Chicco, Ciraf, Clockhouse, Clup, Color Kids, Cotton On, Crafted, Crivit, Creblet, Cubus

D: Der bär, Denim&Co, Dinsko, Dirkje, Disney, DLS (Dallas), DNY, Doogood, Dopo Dopo, Dressmann, Dunlop

E: Early Days, Ebound, Elisabeth Shannon, Ellos, Emoi, Emonite, EMP, Esmara, Exit

F: Faded Glory, FB Sisters, F&F, Finnwear, Fishbone, Fix (Lindex), Fixoni, Flo G, Forever 21, Fruit of the Loom, FSBN, Future

G: Garanimals, Garret, Gemo, George, Gina Tricot, Girandola, Glup, Gossip, Guppy

H: Halens, H2O, H&M, Hailys, Halonen, Hampton Republic (KappAhl), Hard Rock, Harley Davidson, Harrison, Henry's, Here+There, Hello Kitty, House

I: Icon, Impuls, Impulse, Indiska, Inspire

J: Jacky, Janina F., Jan Stuart, JDY (Jacqueline de Yong), Jess, Jessica, Joe Fresh, John Deere, Jolinesse, Jsfn, Julia, Jutta

K: Kaiio, KappAhl, Kids Club, Kids Kids, Kids Up, Kiira Korpi (K-Citymarket), Koton

L: Lager 175, Land&Lake, Lassie, LC Waikiki, Lefties, Les Mills, Lindex, Line Collection, Linear, Lingon & Blåbär, Linus & Lotta, Lisa Rose, Little Cutie, Little Rebel, Little Sticthes, Lotta & Lassi, Lovely Bears, Love to Lounge, Lupilu

M: Made in Italy, Madison Avenue, Madonna, Mango, Maria S., Marlon, Martinelli, Martinex, Marvin, Marwin, Mauri Kunnas, Mc Baby, Mc Gordon, Merlyn, Mikko Mallikas, Milly Willy, Mini Star, Missguided, Mohito, Monki, Moomin, M.O.S, Motivo Boutique, My Hailys, My Wear

N: Nalle, Napero, Nelly, Never Denim (Bik Bok), Newbie, New Yorker, Nicolas, Noisy May, Nordic Tricot, Novita, No Secret, Nutmeg

O: Object, Ocean Club, Only, Only&Sons, Opia, Orsay, Oxmo

P: Palomino, Papaya, Pepco, Pepperts, Peuhu, Phelix, Pieces, Pikkuset (before year 2018), Pimkie, Pippi, Place, Play Zone, Pola, Premoda, Pretty Little Thing, Primark, Promod, Prosec, Ps..., Pull&Bear

R: Race Marine, Ragazzi, R-Cover, Reach, Rebel, Redwood, Reflex, Replic, Reserved, Ristomatti Ratia, Robin Ruth, Rocky, Rosebullet, Rossbros, Ryhmä Hau, Rölli

S: Sara Kelly, Secret possessions, Seppälä, Seven Lemon, Shannon, Shein, Sidonas, Sinsay, Sirup, Smog, Spiderman, Spirit, Springfield, Splash, Staccato, Stadium, Stay, St. Bernard, Steam, Steps, Story, Stradivarius

T: Takko, Tally Weijl, Terranova, Thor Steinar, TRN1961, Tinttu, Tricky Tracks, TU, Tuffer, Tutta, Twice

U: Universal Thread, Urban

V: Vero Moda, Vendi, Vila, Vintage Stories (KappAhl)

X: X-girl, XIT, XLNT (KappAhl)

Y: Yessica, Young Dimension, Young Line, Young Spirit, Your Sixth Sense

Z: Zaful, Zalando, Z.I.P., ZipZap