Dear Emmy users,
Emmy has already been on its journey for three years. Nearly 200,000 products have changed owners during this time, and as a result, Emmy users have together helped reduce over 130 tons of carbon dioxide emissions and save 260 million liters of water (source: Finnish Environment Institute). Over 30,000 branded products have been donated to charity. These results are humbling, and for good reason, one can be proud of them.
Above all, the thanks belong to you, dear Emmy fans!
Thank you also for the abundant and spontaneous positive feedback we constantly receive from you. We are always trying to do our best, and it’s great to hear from time to time that we have succeeded somewhere.
Feedback especially highlights the ease of the service, the good condition of the products, the reliability of the condition classification, the right of return, and the extremely fast, knowledgeable, and friendly customer service.
All this is also reflected in product sales, which have almost quadrupled compared to a year ago. And the popularity seems to be growing from month to month.
Of course, there is much more to do and improve than what our now over 20-person team can manage. Some of these relate to the clothing handling process, and some to refining the service and user experience itself.
Most of the challenges, however, have been positive. For example, the launch of the Stockmann collaboration almost a year ago, when the amount of incoming goods increased more than fivefold in one month, and continued to grow from there. Of course, we couldn’t have anticipated such a big change in advance, and that’s why processing times became unreasonably long. On the other hand, I am now happy to thank the world’s best Emmy team, who through persistent work and development have once again managed to bring the processing time back to the normal under two weeks.
A lot more progress is happening around Emmy’s 3rd birthday. The most visible is Emmy’s new logo and look, which we will start implementing step by step in different places from this moment on, including about 30 Emmy sales boxes around Finland.
As I have mentioned before, Emmy's goal is to become the leading operator in Europe. This year, we will take our first steps towards internationalization. Concretely, this means launching an international, English-language store during the spring. As the target markets expand, product sales will grow even more. After that, we will start opening the sales service locally, one country at a time. This way, Emmy's selection will grow even further.
There are also interesting new partners, campaigns, and perhaps even additional services coming up, so stay tuned.
Juha Mattsson
CEO
Emmy
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