January wardrobe maintenance
January is the perfect time to make space When you send your clothes to Emmy for sale in January, we’ll take care of garment care for your shipment. We...
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The new online store is now open
The revamped online store and Seller Portal make buying and selling second hand clearer, smoother, and more secure than ever. All so you can focus on what matters: making great...
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1 pickup, 2 good deeds: earn and donate
Thanks to the Emmy x Kierrätyskeskus x Budbee collaboration, you can now send both branded items for sale and items for donation for recycling – with just one home pickup....
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Sales boxes for HOK-Elanto's Prisma stores
Emmy and Sokos make clothing recycling as easy as returning bottles – Emmy sales boxes are coming to Prismos in the Helsinki metropolitan area.
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Exchange bag for ticket
The Emmy x Crush collaboration brings something completely new and unprecedented to the second-hand market and the event organizing scene! For the first time ever, you have the chance to...
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Sienna Kruk has been appointed CEO of Emmy
“In a short time, Sienna has demonstrated passion and the ability to develop Emmy’s business to meet the needs of a changing world, and with an entrepreneurial background, she possesses...
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The sales revenue table will be renewed on 1 January 2025
We regularly receive feedback about the complexity of our sales revenue table, so we decided to take the bull by the horns and make the table simpler.
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Emmy x Inrego: From Clothing to Entertainment
For the first time in Finland, a used product can be used as a means of payment to acquire another used product. The cooperation between circular economy operators is a...
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Zara's circular economy suitability is among the weakest on the market
The purpose of the second-hand market is to extend the life of products, offer a real alternative to buying new, and generate income for consumers selling clothes. With Zara products,...
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Unnecessary treasures from your wardrobe are exchanged for high-quality eyeglasses
The circular economy is accelerating: Silmäasema and Emmy are launching a collaboration aimed at extending the lifecycle of sunglasses and increasing customers' purchasing power for acquiring high-quality products.
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Emmy's Sustainability Report 2023
What constitutes the sustainability of the second-hand business? Emmy has a significant positive impact on its environment thanks to its circular economy business model and active advocacy work. However, there...
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A More Sustainable Clothing Year 2024 Challenge
A more sustainable clothing year is made one choice at a time. The goal of the More Sustainable Clothing Year 2024 challenge is to help consumers turn to the circular...
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The year of the Emmy 2023
The year is coming to an end and it’s time to look back: What kind of impact did Emmy’s operations have in 2023? The year was very eventful for Emmy,...
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Travel bag collections join the circular economy
Forget the sweaty bake sale and sock selling – Emmy's pilot updates school group and sports club travel fundraisers for the circular economy era.
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High-quality second hand is a counterstrike to fast fashion
If I am about to acquire something, I first consider whether I can get it used. I value quality, responsibility, and environmental friendliness, so second hand is a better option...
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Circular economy compatibility enables a quality leap in clothing consumption
Circular economy suitability is a combination of a product’s durability and brand value – a kind of guarantee of quality. A product’s long life as a secondhand item and high...
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Second hand is a fashionable alternative to buying new
Second hand has become mainstream and normalized as a consumption model for everyone – it is a fashionable alternative to buying new.
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NOSH and Emmy turn clothing into investments
NOSH and Emmy's vision is a world where quality clothing is a means of payment and enables the purchase of ever higher quality products. If realized, the clothing industry will...
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Second hand is a bottomless treasure trove
Why buy something new, whose quality is not guaranteed and which consumes natural resources, when you can buy used, proven high-quality items that will also last for future users.
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Emmy’s Garment Care Guide
Maintain your clothes regularly so they stay in good condition and wearable for longer. And when a garment reaches the end of its life with you, proper care helps you...
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