The year is coming to an end, and many of us might be thinking about what good deeds we could still do for the environment. Could your wardrobe offer opportunities for responsible recycling? There’s still time to organize your closet and see which clothes have gone unused.
We’ve gathered information for you on the best-selling secondhand products of 2020. If you find any of these gems unused at home, make your life easier and send them to us for sale! We’ll do our best to ensure that branded clothes and accessories find a new home. Best of all, you can always donate through us to charity as well. Read more about selling with Emmy here.
TOP 3: FAVORITE PRODUCTS
- All Marimekko products: especially popular are timeless pieces, clothes with favorite patterns like Unikko, and Marimekko leather bags, with the most popular model being the handy and versatile Karla.
- Levi’s jeans, for both men and women, are perennial favorites and serve as go-to jeans for many.
- Burberry and Balmuir scarves are a sure choice for the material- and fashion-conscious as the number one accessory year after year. Also, many chunky and high-quality wool hats from favorite brands find their way into customers’ shopping carts as the weather gets colder.
TOP 3: BRANDS
- Finnish brands: Marimekko isn’t the only big favorite in Finnish fashion—many clothes and accessories from other domestic fashion brands also quickly find new homes after arriving at Emmy. Perennial favorites always in demand include Uhana Design, Lumoan, Katri Niskanen, Minna Parikka, and R/H Studio, as well as Joutsen’s high-quality and timeless down jackets in winter.
- Among international designer brands, the most sought-after are well-known and coveted luxury brands like Louis Vuitton, Prada, Chanel, and Furla, as well as newer favorites currently popular in the fashion world, such as Samsoe&Samsoe and Mos Mosh. The list of Emmy’s best-selling brands also includes familiar international fashion giants like Tommy Hilfiger and Ralph Lauren year after year.
- Finnish children’s clothing brands are among Emmy’s most popular brands year after year, and it’s no wonder. Clothes from domestic favorites like Reima, Papu, Vimma, and Gugguu stay in good condition for several users, and the most popular patterns are highly sought-after finds even secondhand.
- Well-kept, durable, and timeless bags and backpacks sell regardless of the season. A bag’s desirability increases with a timeless design and high-quality material, preferably genuine leather. Among bag brands, the most popular at Emmy are familiar classics like Furla and Longchamp, as well as the Finnish brand Lumi.
- This time of year, the best-selling clothes are down jackets, wool coats, knitwear, and other items suitable for winter everyday life. For children’s clothing, well-kept winter overalls are guaranteed to sell!
- Shoes, especially combat boots and ankle boots at the moment. A more rugged style in ankle boots will continue to be popular in the future.
Join us in making the fashion revolution towards a more sustainable and high-quality world with Emmy.