Together for the Promotion of Equality
Crush 2025 is the event everyone will be talking about afterwards. Crush combines social responsibility and the renewal of working life, with the mission to make Finland the first country where the gender gap is closed. Get empowered by panel discussions, be inspired by growth stories, and meet people who genuinely want to support each other. This year, the theme of the Crush event is rebel together.
Check out the amazing lineup of speakers on the Crush event page, including well-known authors Katja Pantzar, Gabrielle Stanley Blair, and Emilia Vuorisalmi, as well as several female entrepreneurs. Join the most inspiring event of the year at Helsinki Stock Exchange Building on May 14, 2025.
“At a time when women's rights are more threatened than ever, collaboration is the most revolutionary way to make an impact,” says Crush Movement founder and event organizer, Katja Presnal.
Swap a Bag for a Ticket!
Emmy x Crush collaboration brings something completely new and unprecedented to the second-hand market and event organizing scene! For the first time ever, you have the chance to get an event ticket in exchange for a quality designer bag!
Bring a designer bag you no longer need to Emmy for sale, and you’ll receive a Crush event ticket in your email in return. You’re literally swapping a bag for a ticket – brilliant!
Bags delivered through the campaign will be listed for sale on Emmy’s online store in April and the sales proceeds will be directed to benefit Crush Movement.
How to swap a bag for a ticket:
- Choose a designer bag from your closet with a resale value of at least €200 at Emmy.
- Pack the bag carefully and write the code: EMMYCRUSH on the package.
- Slip a note inside the package: CRUSH Swap a bag for a ticket + your email.
- Deliver the bag to an Emmy sales box by Sunday, March 16 at the latest.
- You’ll receive a Crush Rebel Leaders ticket (value €159) by email once the item has been checked and accepted for sale by Emmy.
“At Emmy, we feel this collaboration is especially natural because most of our customers are women,” says Emmy’s CEO, Sienna Kruk.
Please Note:
- Unlike usual, participation does not require filling out a sales dispatch form.
- The bag to be exchanged for a ticket must be on Emmy’s brand list, in saleable condition, and have a resale value over €200.
- If the bag is not accepted for sale or its resale value is not over €200, we will return the bag to you for a return fee of €5.90.
- If the bag is saleable at Emmy but its resale value is under €200, we can list the bag for sale, in which case you will receive the sales proceeds yourself.
- The Crush event ticket will be delivered to your email by April 22 at the latest.
Join us in doing good and swap a bag for a ticket!